National cinemas are structurally marginal, fragile and dependent on Essay

National cinemas are structurally marginal, fragile and dependent on outside help. What value, if any, does a national cinema ha - Essay Example Everyone benefits from a lively national film industry, from those who are involved in making the movies to those who watch and even society as a whole, since ideas are transmitted from films to viewers to people around them. One very clear indication of the importance of financial support is the case of Alberta, Canada. In 1973 Alberta created its own provincial film board to encourage Alberta film productions at the advice of the National Film Board. The other provinces immediately followed the success of this plan, so Canada had both a National and Provincial film funding in each province, and it was important, because Canada’s regions are all different. The ethnic and national heritage of different regions stems from different waves of immigration plus the added cultures of the First nations People. Despite its phenomenal success until 1996, Ralph Klein went on a cost cutting spree and cut out the funding in 1996. The Alberta film industry went from a very successful $150- million in 1995 to $50-million by 1997 (FRASER, 2011). 2/3s of the production moved to British Columbia. Even the Alberta and national governments lost money on this deal, since the Alberta industry had created more tax income then the cost of the funding. Once the funding dried up the talent followed the industry move to BC. â€Å"Film is capable of both painting and shaping society.†(Bellucci, 2010) It is a well researched conclusion that film that records aspects of any conflict feeds an â€Å"us vs them† perception and tends to become a symbol of culture and create an â€Å"ethos of conflict† (Benziman, 2013). This can have an interactively reciprocal effect on how the different factions perceive the conflict, and on the culture as a whole. "The conflict shapes national identity, while changes in national identity influence the course of the conflict." (Bar-Tal, Raviv, Raviv, and Dgani-Hirsh 2009; Bar-tal 2010) So movies that depict present or past conflicts change how they are viewed and how the participants feel about themselves and others. The conflict does not have to be armed, or even serious, but just its existence and the acknowledgement of the differences and the perceptions of one being superior effects the national attitudes. This changes the â€Å"National Narrative† of the countries involved, which, in turn changes future history. Because the EU was created to encourage fair trade without tariffs. Any state subsidy or tax benefits essentially breaks this rule. However, because of the perceived need for support of cultural activities in the member states, the European Union introduced the Maastricht Treaty. It allows member states to support independent films important to their cultures. The idea was to allow member states to support non-commercial film making as long as trade and economies were not directly affected. However, some problems developed when defining what kinds of films would qualify. France and the UK w ere the main dissenters. France considers all film to be cultural and necessary, so wants to support all film, even commercial productions. The creation of a definition of â€Å"difficult films† for beginning enterprises, whach are considered worthy of support, was not enough for them. The UK adopted a very detailed definition of a â€Å"difficult film† using the possibility of profit, the size of the target audience and the popularity of the subject matter as criteria. Basically, the idea was to

Analyze a particular area of the film industry Essay

Analyze a particular area of the film industry - Essay Example I am not the lone exception. My career objective has always been to offer the best for my customers keep them updated on the changes immediately and learn to cope with the challenges that arise so as to try to come up with a conducive environment for my customers. Successful businesses are customer focused. They let their entire business evolve around their customers. It involves thinking on how one can sell what they want to create. Using creativity to avail what a customer wants. Finding means and ways of reaching large numbers of people. Not only majoring their marketing to only their nations but also reaching the entire world if possible. This is today made easier through the advancing technology in marketing (Armstrong and Sweeney, 1994). Operational marketing attracts and keeps customers by providing prompt services to them. They do this at the shortest time possible at the highest level of quality. They meet and exceed customer expectations in cost and time frame. They are inc orporated in the marketing and advertisement so as to ensure its process remains of highest quality at the same time allows the company handle a large number of transactions as fast as possible. They act as the links between the business and the customers (Honeycutt et. Al., 1995). Practical aspects of marketing on film industry/culture sector. Several practical aspects of marketing on film industry/ culture sector have been realized in the past few years. This has led to the advancement and easiness in marketing as a whole. Just to mention few-: Digital marketing is a highly practical and advance level course for those who work in independent film festivals. Its main aim is to develop a network of digital marketing experts. To ensure the sector of the cultural cinema uses appropriately the potential of digital marketing to engage the audience. This has made marketing even faster (Jackson and Artola, 1997). Mapping of the creative industry has helped in the solving of the complex ch allenges faced in the past centuries. It solves the problem of polarization and inequality between nations. It avails strategies to unleash the creative potential of each and everyone to respond to the far reaching cultural, economic, technological and social shift that man is living through (Jeurissen and van, 1998). Job creation-: a majority of the developing and the industrialized countries have started programs for promoting the micro, small and medium enterprises at the courtesy of their job creation. This helps the youths and those without permanent jobs to be self employed hence reduction of the rate of unemployment. This has also led to the wide spread of the film industry. Remote areas can now access the industry through the various awareness being created in their vicinity (DCMS, 2001). Emergence of new industries-: the satisfaction of peoples thirst and demand of cultural products in social, cultural and technological changes has increased. This is due to the emergence of new industries. It has led to new forms of entertainment, distractions and inspiration. They include computer games, web designs among others (Hesmondhalgh, 2002). They have replaced older cultural industries. It has also brought a very positive gain on the youths. It helps in curbing the loitering and bad behaviors that may arise due to idleness. Film and screen studies helps in the development of critical understanding of film and screen theory. To criticize and appreciate the relationship between film, media and culture. To provide